As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

For only the fifth time since its introduction in 1917, BMW is redesigning its logo, the famous roundel. While the circular shape and basic architecture are the same, the middle still has the blue ...

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue.

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...