In front of the flash device was a hollowed out BMW logo. The audience couldn’t see it as it sat behind the screen they were viewing the advert on. During the ad, the motorcycle driver tells the ...

BMW has come up with an innovative way of making sure viewers remember its latest ad: they are imprinting the firm’s logo on people’s retina. The campaign uses the phenomenon that occurs when ...

The ad’s purpose was to promote a new aircraft engine BMW was assembling for Pratt & Whitney and the decision to mix the logo and the propeller came simply because the gimmick was 1) eye ...

If you thought the logo’s “Roundel” portrayed a spinning ... particularly in 1942 when a similar ad surfaced in a BMW-based publication, “Flugmotoren-Nachrichten” or “Aircraft ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 21 min ago By Garett Sloane - 5 hours 20 min ago By Ad Age Staff - 7 hours 8 min ago By Ad Age Staff - 7 ...

The so-called 'propeller myth' was started by a 1929 ad depicting an airplane with the BMW logo as its propeller. However, the ad came more than a decade after the BMW logo made its debut in 1917 ...

A few years back, a provocative BMW ad for its premium selection used cars ... misspelling of “Pre Owed” under the Aston Martin logo. Update: Aston Martin’s law firm sent us a letter ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships. Stellantis uses AI to bring back late ‘Imported ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

Christopher Walken and Usher star in this year's Super Bowl ad for BMW. Be sure to vote for your favorite Super Bowl ad with Ad Meter! Go to admeter.usatoday.com.