Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it’s a thing that happened in the world, some people are not happy about it. I can see both sides ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue. The ...

BMW’s performance-obsessed M division is turning 50 in 2022.It will celebrate five decades of helping BMWs go faster (and win races) by launching a limited-edition heritage-laced emblem ...

Picture a BMW logo, or ad. Try to picture it in anything but Helvetica. ... laser-look cutouts through the letters — looks like it belongs on the engine cover of an ’86 Corvette, ...

BMW M GmbH will mark its 50th anniversary on May 24, 2022. To celebrate the occasion, BMW M announced a special emblem and an expanded color palette with references to the past, that will become ...

For Pride Month, BMW updated its logo on its main Twitter, Instagram, Facebook, and LinkedIn accounts, as well as regional Twitter profiles including South Africa, the U.K., India, and Mexico to a ...