BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW’s new logo was recently unveiled and it caused ripples – people either loved it or hated it. BMW’s first logo was spotted on aircraft and automobiles in 1917. Since then, it has ...

The BMW logo, which dates all the way back to the company's beginnings more than a century ago, is getting a redesign. The new roundel made its debut on the BMW i4 concept this week.

BMW M notes it first used this logo on its race cars in 1973, a year after its inception. Customers who get an M Performance model (such as the M340i ) will be able to order the logo as an extra ...

Check out the cool tech BMW is testing at its new proving grounds. By Ronan Glon. Jul 30, 2023 7:00 AM EDT Start the Conversation . Featured Gallery. 2 / 0. 2 / 0 Zoom In . Launch Gallery.