So why is the company offering a version of the BFGoodrich Scorcher T/A with a black-only tread the same as every other tire? To focus buyer attention on the H- and V-rated Scorcher's ...

Any color as long as it’s black no longer applies to automobile tires. BFGoodrich has rolled out the Scorcher T/A, the first tires developed with color bands incorporated into the tread.

LAS VEGAS (Nov. 27, 2000)—The BFGoodrich Tires unit of Michelin North America Inc. will offer its colorful Scorcher T/As in a "comet" version to consumers via the Internet in early 2001. BFGoodrich ...