How to Apply the BCG Matrix. Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for ...

Robbert Kuppens, global CIO of The Boston Consulting Group, describes how changing the company’s IT operating model to an IT-as-a-Service took more than a policy change. It took a mind shift.

The growth share matrix started a fashion for matrices among management consultants. For a while no self-respecting report or theory was complete without one. Like many leading figures in the ...