The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative ...

The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm's products in relation to the overall prod. Chron Logo Hearst Newspapers Logo. Skip to main content.

The BCG matrix produces indicators, not conclusions. Getty The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific ...