Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative ...

Laura Porter / Investopedia The Boston Consulting Group (BCG) growth share matrix is a planning tool that uses graphical representations of a company’s products and services to help the company ...

A cash cow is one of the four categories or quadrants in the growth-share, BCG matrix that represents a product, product line, or a company with a large market share within a mature industry.

This underpins the growth-share matrix, known to every MBA student as the BCG matrix. Today the BCG Henderson Institute—a think-tank named after BCG’s founder, a pioneer in competitive ...

My conversation with Miki Tsusaka, Senior Partner and Chief Marketing Officer of The Boston Consulting Group on her mission and journey to the CMO role: Bruce Rogers: Tell us what are you working ...

The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm's products in relation to the overall product life cycle. Product life cycle is based on the ...