What Are the 4 Quadrants of the BCG Matrix? The BCG growth share matrix uses a 2×2 grid with growth on one axis and market share on the other. Each of the four quadrants represents a specific ...

Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative ...

Imagine you have a provision shop where you sell many products. Or you offer different services to your target market. Or you have tried a few side hustles and now have to choose where to put in ...

Cash cows are one of four quadrants in the BCG matrix, a business unit organization method introduced by the Boston Consulting Group in the early 1970s. Also known as the Boston Box or Grid ...

Well, today’s your lucky day, because today we’re about to learn how the Boston Consulting Group (BCG) matrix works --- a box divided into four boxes that categorizes a brands portfolio ...