BBC ONE today unveiled a new on-screen identity ... Charlie Mawer says: "We wanted to design idents that were simple enough to act as a strong branding device but rich and complex enough to ...

The BBC has appointed Red Bee Media to redesign its iconic screen idents for BBC1, following a pitch held among its rostered consultancies. Red Bee Media, the consultancy that was formerly BBC ...

By 2006 Lambie-Nairn were out as producers of the idents, and BBC spin-off Red Bee Media took on the job. The result was a completely new set of moving images with ambient sound and music.

The current idents were launched in 2006 with the circle theme designed to be a nod to the globe formerly used by the BBC between programmes.

The BBC has dumped its “dancers” in favour of idents featuring cyclists, swimming hippos, frolicking children, surfers and footballers for flagship its channel BBC1. The Red Bee Media-created idents, ...