Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background.

The BBC has dumped its “dancers” in favour of idents featuring cyclists, swimming hippos, frolicking children, surfers and footballers for flagship its channel BBC1. The Red Bee Media-created idents, ...

BBC ONE today (Tuesday 26 March) unveiled a new, energetic and vibrant on-screen look which puts it firmly in step with contemporary life. The new channel idents explore the universal theme of ...