In this practical two-day online workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy ... Humanise your brand ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...