And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all, close and long-term B2B relationships would likely be more profitable. If you look at ...

The fact that the B2B relationship is between ‘peers’ means that the language used can be more technical and professional, ...

They’ve grown up in a connected world and bring a fresh perspective to B2B relationships. They expect seamless experiences, but above all, they value human connection. It’s this priority over ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Building lasting relationships with B2B leads isn’t just about closing a sale; it’s about fostering trust, creating value, ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage. Simply put, an online community is a website where users can ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

Despite advances in digital commerce, many B2B sales processes remain bogged down by inefficiencies that hinder growth.

B2B marketers – setting them up for a new tech-powered advertising era. We will see brands take big bets in creativity and ...

BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today unveiled innovative enhancements to its B2B products designed to help ...