B2B marketers also typically need to convince multiple decision-makers that their ... B2B and B2C business models share the same goals: making sales, satisfying customers, and building brand ...

It is an emotional decision-making tool, which predates language ... If you start with hard facts rather than emotion, you are already set to fail. The biggest hurdle we B2B marketers often face is ...

Adding more complexity to the B2B sales cycle is the increasing variety and number of decision makers involved ... doing business via the B2C platform model is putting increasing pressure on ...

The language model is based on content from MarTech ... compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing.

LinkedIn has the largest audience of B2B decision-makers, making it an essential platform for B2B advertising. It offers robust targeting options, including job function, member skills ...

New research my team and I conducted quantifies just how crucial marketing is in B2B buying, revealing that marketers ... understanding what buyers want and enabling them in their decision-making ...

But that isn’t stopping 81% of firms in B2B from doing some form of it ... given that there are now an average of 4.14 stakeholders in the decision-making process, and 7% of businesses involve ...