The report cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.” Terminus CDP is a leader in the report with a ...

Today, Lantern, an early-stage startup, is building on that idea by combining a CDP focused on B2B with a customer success platform consisting of a set of AI-fueled tools to take advantage of that ...

Growing a B2B business is becoming increasingly complex. The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and ...

Third-party tools have always been valuable in B2B PPC, but in 2025 ... Segment is a leading customer data platform (CDP) ...

The report This Forrester Wave report evaluated 8 top vendors in the CDP market. When considering a B2B CDP Forrester recommends that customers should look for providers that: Offer real-time data ...

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. The latest updates made to ...

With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know. The post Why independent CDPs are disappearing (and what comes next) appeared ...

Judge and jury CDP tech was originally “bred for first-party customer data use cases,” Foo Kune said. Many then pivoted to B2B marketing solutions, which she said is less about customer and user-level ...

A CDP is a centralized software system that collects, integrates, and analyzes customer data from various sources, such as websites, apps, and transactions. It creates a comprehensive customer profile ...

Paris, France, April 22, 2025 - Planisware, a leading B2B provider of SaaS in the rapidly growing Project Economy market, has been recognized by the CDP (Carbon Disclosure Project) for the consistency ...