One of my overseas friends was talking about how Lynx deodorant body spray looks just like the Axe deodorant body spray but lasts much longer and smells better.Now I have my own can of axe that I ...

Sam Bryce, a female farmer in the UK, learned that spraying Axe, called Lynx in UK, can stop rams from butting heads from the Facebook group "Ladies Who Lamb." Emile Holba / The Wall Street ...

Axe had to rebrand when it first launched in Europe, changing its name to Lynx. The spray bottle is a go-to product for most men and is found in nearly every shop in the UK.

April 18 (UPI) --A British sheep farmer said she found a surprising solution for curbing the aggression of her rams -- Axe body spray.Sam Bryce, who raises sheep on the Norfolk-Suffolk border in ...

The widely reported rebrand of men’s deodorant brand Axe (or Lynx as it’s known here in the UK) is a reflection of how rapidly the men’s personal care sector is growing around the world.

Axe / Lynx: Inspiration from above – A fresh approach to a global product launch. Principal authors: Tim Jones, Priyanka Kanse, Ben Shaw, John Jones, Ed Booty, BBH; Irina Pessin, ...

Axe, makers of body spray and other personal hygiene products, offers a chance to fly into space on a X-COR Lynx sub-orbital space vehicle in a new sweepstakes. Image obtained Jan. 9, 2013. (Image ...

The men who wore Lynx enjoyed a confidence boost when making their videos, while the “2 days without a shower unscented group” noticed a gradual decrease in self-esteem, the study showed. So ...

Microsoft is getting in front of an all-new trend — gaming-oriented personal care products — by partnering with the brand behind Axe body spray to produce new Xbox-branded body wash, shower ...