Premier League club Everton have agreed a sponsorship deal with Avon Tyres. The Wiltshire, England-based company, a subsidiary of Cooper Tire Europe, will become the official tyre partner of the ...

As Avon tyres celebrates its centenary, we look back at some of the company's quirkier advertisements. This example from 1929 plays on Avon's British roots. Indeed, it is still based in Melksham ...