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This is a story about getting brand into the boardroom. It's a case study on how to start listening to your CEO, to put their message at the heart of your company's brand, and to send that message to ...
Aviva's ambitious new vision for the business based on stronger customer relationships demanded comprehensive rebranding in all its markets — including three of the strongest country brands — to one ...
The chief executive of Direct Line Group has received a huge pay day ahead of its £3.7bn takeover by Aviva. Adam Winslow took ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Shares of Aviva PLC AV rose 1.72% to £5.57 Monday, on what proved to be an all-around positive trading session for the stock market, with the FTSE 100 Index UKX rising 0.56% to 8,680.29.
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