Forbes contributors publish independent expert analyses and insights. Dani Di Placido covers film, television, and internet culture. The logo for the upcoming sequel was also unveiled, and the ...

What: A redesign on one of the most famously curious font choices in recent years. Who: James Cameron and his Avatar team. Why we care: It’s the highest-grossing movie in cinema history, and yet ...

“Avatar” came out in 2009. But some of us are still disturbed by its lazy use of Papyrus. Long after the Special Edition 3D Blu-ray started gathering dust on the shelf, the movie’s logo–th ...

“Are you okay? What happened?” “Do you remember the ‘Avatar’ logo?” Gosling asked as water from the hydrant drenched him. “Yeah, it was tribal yet futuristic.” “Papyrus ...