To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes. Consumers are encouraged to download the application via ...

Augmented reality lets users visualize furniture in their own home, while a Space Planner view allows shoppers to view and ...

S martphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely popular apps. These apps allow users to see how furniture would look ...

Imagine stepping into your dream home before it is even built. Virtual reality (VR) technologies are revolutionising ...

The new mobile experience connects Joybird's customers with showroom associates to collaborate on space plans, blending digital convenience with pers ...

Ikea is making it easier to shop for furniture without leaving your couch. The global retailer is unrolling a new app called Ikea Place, which will use augmented reality to allow customers to both ...