Audi, however, is here to ask, Why not? And what's more, it's not wasting any time in doing so. Rather than roll out its Frankfurt Motor Show star-to-be Urban Concept as a fixed-roof coupe and ...

This new model was designed and built at Audi’s Design Studio in Malibu ... of this car is its appeal to that oh-so-aspirational market segment, the active urban professional. It’s an off-roader, but ...

Reisinger’s piece encapsulates the paradigm shift at the heart of the trio of Sphere concepts, as Audi shifts from providing automobiles to more experiential spaces that conjure up any number of moods ...