Aston Martin unveiled its new logo Wednesday as part of a push to reposition the brand and appeal to a wider audience, and well, it looks a whole lot like the last one. Phew.

Aston Martin updates its logo for the eighth time in its history. By Joel Stocksdale. Jul 20, 2022 7:00 AM EDT. Whoa, easy on the squinting there, folks.

It turns out it's not only Aston Martin cars that look the same. As the iconic British brand gets a billion-dollar bailout, it has invested heavily on a new logo that looks just like the old one.

Aston Martin says the revised logo's first appearance on a road car will be on its "next generation of sports cars," with updates to the Vantage, DB11, and DBS rumored for 2023.

Aston Martin’s iconic wings are taking flight into an intense new era, with the British ultra-luxury marque today launching a bold new creative brand strategy and global marketing campaign to ...

Along with the new logo comes a new brand expression: "Intensity. Driven." According to a statement released by Aston Martin, the phrase "builds on Aston Martin’s strong, established reputation ...

UPDATE: Andy Palmer, CEO and president of Aston Martin, sent out a tweet this morning confirming that this logo won’t be replacing the iconic wings and that it will only be used on merchandise.

A new logo and slogan aren’t the only changes in store for Aston Martin. The company also announced a new reinvestment plan late last week, according to Autocar.The automaker’s executive ...