Aston Martin unveiled its new logo Wednesday as part of a push to reposition the brand and appeal to a wider audience, and well, it looks a whole lot like the last one. Phew.

In one way or another Aston Martin has had its wings logo for 90 years. The emblem first appeared on its cars back in 1932 and it’s still present to this day. Now, the British car maker has ...

UPDATE: Andy Palmer, CEO and president of Aston Martin, sent out a tweet this morning confirming that this logo won’t be replacing the iconic wings and that it will only be used on merchandise.

Aston probably wouldn't be that put off by us describing the new logo as the old one, but “bold,” because the company's new tag line follows suit: “Intensity.

Along with the new logo comes a new brand expression: "Intensity. Driven." According to a statement released by Aston Martin, the phrase "builds on Aston Martin’s strong, established reputation ...

A new logo and slogan aren’t the only changes in store for Aston Martin. The company also announced a new reinvestment plan late last week, according to Autocar.The automaker’s executive ...

Aston Martin appears to be messing with a good, no, perfect thing. The British auto manufacturer has filed a trademark for a new logo. Skip to content. All Sections. Subscribe Now. 78°F.

And it's not, as Aston Martin boss Andy Palmer cleared up with a quick tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise ...