Many of the videos’ creators ― called ASMRtists ― locked down lucrative deals with brands in recent years, becoming their own type of influencers. But when you click through the selection of ...

If you're a fan of fast, aggressive triggers, there's no better account than Batala's ASMR. With tons of rapid hand movements, tongue clicking and nail tapping, Batala's videos are quick and ...

In this milieu of fear and desperation, Laura thinks cable network anchors could take a tip or two from ASMRtists like herself. “I’d like to see Anderson Cooper and Chris Cuomo do a bit of ...

“There are definitely more and more ASMRtists everyday,” Kat Tenbarge, the creator behind Kat Whispers ASMR, a channel still in its infancy, tells me. Tenbarge is a Journalism and ...

The online streaming site has seen a huge spike in clips from so-called “ASMRtists” – a group of people who create videos of closely recorded sounds. But why? Here, we take a look at the ...

Then, she cast her fellow ASMRtists (a common term for ASMR creators) in the important roles. She and her team spent the summer filming, with her as Shrek, of course, and a few in-person shoots ...

Addressing the lesser-discussed side of the issue, Pokimane shared her concerns about the real "ASMRtists" suffering in the wake of the category being exploited for views. Also read: "I don't go ...

This isn’t what sets her apart though — many ASMRtists make bank. Toth bends the norms of even the most successful YouTubers largely by stripping the videos of all the pretense that her peers ...

An affordable binaural option — Rivaled only by VR creators, ASMRtists have a deep interest in creating believable, directional soundscapes. Though Finalace clocks in higher than the popular ...