New Logo: A Modern Look That Honors Ascend's Roots The new logo gives equal prominence to the words "Ascend" and "Collection," reinforcing the brand's status as the original soft brand in the ...

NORTH BETHESDA, Md., May 5, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the ...

NORTH BETHESDA, Md., May 5, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the ...

NORTH BETHESDA, Md., May 5, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the ...

Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand's Next Era of Growth Provided by PR Newswire May 5, 2025, 1:00:00 PM ...