Shortly after enacting extensive layoffs at HuffPost, BuzzFeed CEO Jonah Peretti has a bold new solution for fixing social media: artificial intelligence. Sorry, by “bold new solution” we actually meant “same solution every other CEO is proposing for every other problem currently facing humanity.” Our mistake!

The digital-media company said its designing a social platform that will contrast with algorithm-centric ones.

BuzzFeed is stepping into the social media arena with a new platform designed to counteract the negativity prevalent in today’s digital landscape. The platform, potentially named “Island,” aims to provide users with a refuge from the algorithm-driven gloom that dominates mainstream social media platforms like Instagram,

So what should BuzzFeed do to regain its onetime foothold in internet culture? Start its own social network, of course. Such a prospect was teased earlier this month, after Semafor—the scoopy news site run by former BuzzFeed News editor-in-chief Ben Smith—got hold of a leaked Slack message from BuzzFeed founder and CEO Jonah Peretti.

Kenya's government recently ramped up efforts to regulate social media and artificial intelligence. AI-generated content has helped fuel dissent and spark a heated debate on free speech and regulation.

BuzzFeed plans on launching a new social platform “built specifically to spread joy and enable playful creative expression.” In a blog post published on Tuesday, BuzzFeed co-founder and CEO Jonah Peretti highlights the “growing discontent” with platforms using AI-driven algorithms to keep users glued to their screens,

In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the mid-2010s "'beer and wine' era of the internet."