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Apple, iPhone and F1

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iPhone customers upset by Apple Wallet ad pushing F1 movie

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.

F1 the Movie review: A shameless Apple ad that will blow your socks off

The first thing in F1 the Movie, before a single word of dialog is uttered, is a pair of AirPods Max. They're so comfortable, Brad Pitt's lovable loser protagonist Sonny Hayes is able to sleep with them all night, then hop up and begin his day of driving fancy race cars. If you paid $550 for the AirPods Max, you too could be like Brad Pitt!

How Apple Created a Custom iPhone Camera for F1

Mounted on Formula One cars and used at real events, the special module used an iPhone camera sensor and A-series chip to help capture the new movie's racing scenes.

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How Lewis Hamilton and Apple brought F1 racing to the big screen

The racing legend is a producer on F1 The Movie, which stars Brad Pitt as a fictional Formula 1 driver. Read more at ...

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Will ‘F1’ Finally Give Apple a Box Office Hit?

The tech company's foray into the box office has been largely lackluster, but Brad Pitt and Lewis Hamilton's racing drama ...

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Apple released a haptic trailer for F1, and it’s unbelievable

Apple has released a new haptic trailer for F1, which uses vibrations to create an immersive experience for iPhone users.

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Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

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