"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

Apple apologized for its “Crush!” commercial, which showed a hydraulic press flattening a piano, record player, paint, and ...

The newest iPad ad depicts instruments, books and art supplies flattened into Apple's thinnest product ever. But anyone who owns and loves art in any form knows: The practicality isn't the point.

The ad-free pages stem from a 2018 agreement Apple made to sell its products on Amazon, according to Insider.In an email previously released by the House Judiciary Committee, Jeff Wilke, Amazon ...

Cusumano believes Apple may have been partly inspired by the success of Amazon’s ad business, which displays adverts for products alongside search results. It has grown more than tenfold since ...

But now, another Apple ad—the latest ‘Underdogs’ video—has sparked fresh controversy and prompted a new apology. In mid-July, Apple debuted the latest ad in its ‘The Underdogs’ series.

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of ...

Apple won’t air the ad on TV. It wants to move on, and it wants you to do the same. But I can’t quite move on, and I’m sure I’m not alone. The ad — titled “Crush!” — is simply too ...

Apple has big plans to expand its home-grown advertising business. However, it could be a struggle both in dealing with a privacy-focused public image and from its own engineers.