If some of Apple's ads lately had been tone-deaf duds, the company's decision to run ads in the iOS Wallet offers a more ...

Discover new iPhone camera apps with AI features and creative tools that go beyond Apple's latest Camera app update.

Apple is also developing its own AR apps and may put a focus on health and wellness for the device, The Information reports. To me, that’s not too surprising given the success of fitness-focused ...

Ikea was on hand at Apple yesterday, and showed off a new AR app for iOS called Ikea Place. It’s a riff on other furniture try-on apps we’ve already seen in AR, whether on Google’s Tango AR ...

Apple is said to be utilizing technology that it acquired from Montreal-based startup Fabric Software in 2017, and customers would be able to distribute the AR apps they create on the App Store ...

Regardless of whether it’s AR, VR or spatial computing apps, Apple Vision Pro launches in the US on February 2, with pre-orders beginning on January 19.

Apple has patented a new sound positioning system that may become a key part of its augmented reality Apple Glasses. And in fact, it may be crucial to turn its AR into a must have device. As ...

Apple is changing its App Store policies in the EU in a last-minute attempt to avoid a series of escalating fines from ...

With Apple's Vision Pro VR/AR headset set to go on sale on February 2, we're starting to see more details about the app requirements.For example, the company has released guidelines for visionOS ...

As I read the latest report from Bloomberg’s Mark Gurman about the apps Apple is building for Apple’s forthcoming AR/VR headset, I was again reminded about how unique Apple’s place in the ...

The long-rumored Apple AR/VR headset might possibly, at last, be launching later this year at WWDC 2023– and we've got a new set of leaks around app development for it, hinting that everyone ...

Apple is preparing to unveil its AR/VR "mixed" reality headset at WWDC in June, and the company is working to create appealing app experiences to encourage people to adopt the device.