Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

Tech giant Apple (AAPL) has chosen Samsung Display (SSNLF) as the exclusive supplier of OLED screens in its first foldable ...

Apple Inc. will begin analyzing data on customers’ devices in a bid to improve its artificial intelligence platform, a move ...

Planes filled with iPhones have been leaving the Chennai airport in southern India for months, a last-ditch effort by Apple ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

The United States government is trying to upend global supply chains with China, slapping a tariff rate approaching 150% as ...