A great deal of "emotionalism" is tied to the current campaign against smoking and emphasis on filters as a way of preventing lung cancer, Dr. Leonid S. Snegireff, associate professor of Cancer ...

This paper refers to the strategic and creative development stages which led up to the launch of the Health Education Board for Scotland's (HEBS) anti-smoking advertising campaign to launch Smokeline.

Starting May 31, to coincide with the ‘World No Tobacco Day’, the campaign will highlight the health hazards associated with smoking with the aim of encouraging a 100 per cent smoke-free ...

While anti-smoking campaigns have long been part of Indian cinema, the inclusion of the sanitary napkin angle made this campaign stand out. It created a conversation around two major public health ...