Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start ...

Ansoff's Product/Market Matrix is the go-to growth strategy planning tool. Developed by mathematician and business manager, Harry Igor Ansoff, the Ansoff matrix provides a framework for ...

In times of economic uncertainty, many businesses may be tempted to scale back their growth strategies. A recent study found ...

These two dimensions produce a 2×2 matrix of growth strategies (Table 1) called the Ansoff Growth Matrix. Table 2 shows the percent of company expenditures for each strategy for the past 12 ...

Forbes contributors publish independent expert analyses and insights. I cover entrepreneurship and leadership within business. So, you have survived the first couple of years of starting up your ...

Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

But beyond that there are few common themes. Igor Ansoff (see article) pointed out a crucial distinction between strategic planning and what he called strategic management. Strategic management ...

Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for growth of the company. The matrix can be used to evaluate approaches in four ...

Most growth models and strategies — such as the Ansoff Matrix and McKinsey’s 7S Framework — are focused on external expansion: Grow by launching new products, by entering new markets ...