My boss, Greg, was an enterprising entrepreneur who understood Ansoff’s Matrix (although he certainly didn’t call it that). We cut keys for people in the store and made more than 150 percent ...

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...

Most growth models and strategies — such as the Ansoff Matrix and McKinsey’s 7S Framework — are focused on external expansion: Grow by launching new products, by entering new markets, and by ...

Igor Ansoff This profile is the first in a series on the world's most influential management thinkers, past and present. The profiles are adapted from “The Economist Guide to Management Ideas ...