in-tunnel subway advertising. Basically advertisers would pay to put their signs up between stations, designing the ads to appear animated when trains sped by. This is not a new idea—the MTA ...

THEY’RE ALSO ON INSTAGRAM. IF YOU’RE LOOKING TO GET INTO THE HOLIDAY SPIRIT RIGHT NOW I SWOPE PARK YOU CAN SEE THE LONGEST ANIMATED LIGHT TUNNEL EXPERIENCE IN THE MIDWEST. "WINTER MAGIC" IS ...

It's meant to evoke a magical "tree tunnel" inhabited by mystical wood spirits, a portal featured in his animated film My Neighbor Totoro (1988). The tunnel leads to the first gallery room ...