Their sports stunts and trick shots made the Frisco-based group a YouTube sensation. But to leverage their viral fame into ...

The five friends of Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots.

The recent influx of cash led the group to hire its first CEO, Andrew Yaffe, who left a post at the National Basketball Association as executive VP of social, digital, and original content.

Andrew Yaffe, who runs a real estate development firm, was meeting the men to discuss business investment opportunities. In the video, he arrives at the Starbucks and tells police that they were ...