Fonterra claimed its Anchor milk bottles protected vitamins in the milk but Consumer NZ has proven it was false. Fonterra's claim that its Anchor lightproof bottles protect vitamins in the milk ...

Whole milk was dethroned by a parade of plant-based entrants, all flaunting their own nutritional and environmental benefits. But now, New Zealand dairy giant Anchor is bringing milk back with a ...

Anchor, New Zealand's premium milk brand has launched a TV Commercial in China that moves away from the category tradition and asks: Does nutritious milk have to taste thick and creamy?

The decision to take a category leadership approach reversed a ten-year decline in overall milk consumption in New Zealand and drove a 1.3 million litre increase in Anchor branded milk in just four ...

The goal was not only to pay a tribute to Cook, but reiterate Anchor's brand promise. The core message was designed to counteract a market bias that milk must be thick and creamy to offer nutrition.

The ITI has so far identified the presence of DCD in Anchor One Plus, Anchor Full Cream Milk Powder, Maliban Non-Fat Milk Powder and Diamond Milk. “The ministry has urgently called for the ...

Anchor brand dairy products on display during an industry expo in Shanghai. [Photo by Wang Zhuangfei/China Daily] New Zealand dairy giant Fonterra introduced on Monday its fresh milk product to ...