Raas and Merckx), and a mere three Amstel Gold and Paris-Roubaix (Raas, Hinault and Merckx). If Van der Poel can indeed pull this one off, it will be one of the all-time great spring campaigns.

Food and drinks - The Dutch beer Amstel, part of the HEINEKEN group, is launching in Romania in March of this year. Amstel® ...

Scheduled for April 20, 2025, Amstel Gold Race Ladies Edition is the first of the three Ardennes Classics followed by the mid-week La Flèche Wallonne on April 23, and Liège-Bastogne-Liège ...

L-R: Francis Obiajulu, Senior Brand Manager, Amstel Malta & Hi-Malt, Nigerian Breweries PLC; Marian Ogaziechi; Managing Director, Dentsu Aegis; Dr Busola Tejumola, Executive Head ...

This case study discusses Amstel's sponsorship of the UEFA Champions League (UCL), providing evidence that if a brand owner is prepared to walk in the shoes (or, in this case, boots) of the rights ...

The Amstel Gold Race is the youngest of the Spring Classics and is the only one located in the Netherlands. It began in 1966 as a 302km contest with Frenchman Jean Stablinski (Ford-Hutchinson ...