Amazon is rolling out its own take on the concept and calling them “SmileCodes.” If you’ve scanned a QR code before, the idea will seem similar: see a code in, say, a magazine, open a ...

Dive Brief: Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the “SmileCode” to open Amazon product ...

Amazon will start rolling out its own version of QR codes, TechCrunch reports. Called SmileCodes, they function just like a typical QR code -- scan it with your phone and see where it leads -- but ...

This, of course, is a marketing opportunity. And, so, if you watch the game, in addition to football, you’ll see QR codes that you can scan to buy things from, well, Amazon of course.

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences.

Scanning the QR code took customers to Amazon.com. The commercials also had scannable QR codes for other products on Amazon.com, such as NERF toys, Gillette shavers, or Meta’s VR headset.

Amazon will reportedly build plenty of tech into its department stores, The Wall Street Journal reported Wednesday. In a report citing people familiar with the matter, the Journal said that the ...

Amazon has launched a new program in India called “Smart Stores” that will convert brick and mortar stores to “digital storefronts” through QR codes. The idea is that you can scan a QR ...

If QR codes are indeed experiencing a second coming that makes them more valuable to retailers and brands, it looks like this will be yet another area of innovation in which Amazon could lead the way.