Once you have your newly optimized campaign, you should assess how you could maximize it on Amazon DSP. For example, you might retarget shoppers who have already visited your product page on Amazon.

For that, Amazon DSP provides access to hundreds of customer segments as well as information about shopper purchase history and intent. Here are some examples of what we call Targeting options: ...

For example, DSP ads reach Amazon.com, its mobile app, major ad exchanges, and Amazon-owned properties like Internet Movie Database (IMDB). Here’s how DSP is used to reach people at any stage of ...

Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here's what you need to know to get started.

In-feed video spots appear in Amazon searches to review or explain products, and the Amazon DSP serves programmatic video spots across the web. “It’s a conversation we need to have with every Amazon ...

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the ...

Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.

Amazon unveiled the DSP model in 2018 as a small business- friendly effort, though it also set the table for Amazon to cut ties with larger delivery partners like Bear Down Logistics and RCX ...