Once you have your newly optimized campaign, you should assess how you could maximize it on Amazon DSP. For example, you might retarget shoppers who have already visited your product page on Amazon.

In-feed video spots appear in Amazon searches to review or explain products, and the Amazon DSP serves programmatic video spots across the web. “It’s a conversation we need to have with every Amazon ...

For example, DSP ads reach Amazon.com, its mobile app, major ad exchanges, and Amazon-owned properties like Internet Movie Database (IMDB). Here’s how DSP is used to reach people at any stage of ...

For that, Amazon DSP provides access to hundreds of customer segments as well as information about shopper purchase history and intent. Here are some examples of what we call Targeting options: ...

Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here's what you need to know to get started.

Amazon DSP’s revamped user experience looks to simplify campaign creation with a new consolidated display line-item feature that reduced campaign setup time by 75% in early tests.

Outside DSPs can still buy ads on Fire TV. The Trade Desk can make a direct deal with NBCUniversal, for example, and some of those ads may play on Fire TV. What they no longer have access to is Amazon ...

Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.

Amazon unveiled the DSP model in 2018 as a small business- friendly effort, though it also set the table for Amazon to cut ties with larger delivery partners like Bear Down Logistics and RCX ...

With more signs of looming Amazon DSP competition for CTV advertising revenues, The Trade Desk, the big independent advertising demand side platform, has seen its stock take another big hit.