Jaguar is going fully electric, but the EVs aren't ready yet. It won't sell any new cars in its home market until 2026. You can still buy a new Jag outside of the UK. Announced nearly four years ...

Indeed, Glover expects only 10 to 15 percent of Jaguar’s existing customer base will stay with the brand over the coming ...

That strategy has already played out at Land Rover where the company's vehicles are now divided under Range Rover, Defender, and Discovery brands rather than all marked as Land Rovers. Jaguar is ...

Jaguar Baton Rouge on Airline Highway has ceased its sales and service operations. Jaguar Land Rover North America announced ...

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright ...

But when Jaguar unveiled their all-new brand image, complete with a new company logo and emblem, it was hard to tell if even they knew the impact their decisions had already made on the brand.

Jaguar had claimed it would be "an all-electric luxury brand by 2025," though the 2025 part now seems doubtful, as the first car isn't likely to hit showrooms much before 2026. Speaking to Car and ...

Jaguar’s widely mocked relaunch, targeted at a younger audience, did generate attention.

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...

But more and more, I find myself getting clowned because of my stance on Jaguar's recent "rebrand." More like brand assassination if you ask me. But all I said to the contrary is that thanks to ...

Steve Jobs earned a reputation for merciless standards, yet sometimes his demand for perfection came wrapped in jaw-dropping ...