News

Some 40 microbreweries in Greece are currently competing with the big three in the market - Alfa, Mythos and Fix - Greek beer brands, which have been owned by international companies for years ...
The Greek beer market is dominated by two of the industry’s largest multinational players: Heineken, which is marketed under a number of different brands including Alfa and Amstel, and Carlsberg ...
But when you’ve been in Greece for 22 days and you see a handwritten chalkboard sign decreeing “Greek craft beer ... it was hard to find much beyond Alfa and Fix, which are about as ...
This means that at least 85% of the beer market in Greece is now controlled by two foreign multinationals, Carlsberg and Heineken (owner of Athenian Brewery and brands such as Amstel and Alfa) who ...