AJIO has come up with its latest campaign, ‘The Great Fashion Price Crash’. Marking a first for the brand, this campaign has been created entirely using Generative AI, reinforcing AJIO’s ...

Leading fashion e-commerce brand AJIO is the first in India to use this innovation, tapping into Snapchat’s Gen Z and Millennial audience with immersive storytelling and call-to-action-driven ...

But more recently, the likes of AJIO, Nykaa, Purplle, Tata CLiQ, Myntra (Flipkart-owned) and others have risen in prominence thanks to the maturing ecommerce user base as well as the need for ...