Although key to customer-focused strategies and market positioning, CMOs face a perception problem. They're often seen as tactical, not strategic, influencers. Surveys show a ... customer's journey ...

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer ...

McIntyre elaborated, “If we look at the Gartner CEO and senior business executive survey that we run annually, CEOs are looking for marketing ... action themes for CMOs in 2023.

Today's chief marketing ... AI "will contribute to it, but not replace humans," he added. Ewan McIntyre, vice president analyst and chief of research at Gartner, said most CMOs are still figuring ...

This article outlines practical steps for CMOs and tech leaders ... As indicated in the Deloitte survey 82% of marketing leaders cite control as a critical factor in AI’s strategic role ...