So in 2020, leaving behind a career in finance, Shin created Agua Mágica, which translates to “magic water.” He hopes to position San Juan Del Río as the “Burgundy of mezcal” — in ...

It takes seven or eight years for an espadín agave plant to mature to the point at which Rogelio Juan Hernández, maestro mezcalero and co-founder of Agua Mágica, can use it to make mezcal.

Made by sixth-generation mezcalero Julio Juan — son of Don Rogelio, the maestro behind Agua Mágica's flagship sipping mezcal — this new expression reflects a younger, sharper production ...

Founded by an all-Mexican team, Agua Ma´gica embraces Oaxaca’s rich, artisanal history while aiming to recontextualize mezcal consumption occasions and empower the mezcaleros and community ...

Agua Magica founder Rafael Shin said the product “embraces Oaxaca’s rich, artisanal history” while also supporting Mexico’s small-batch mezcal producers. A portion of the profits will go to five ...