The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the ...
When Amos took over, his family’s company was not yet “AFLAAAAC!” The TV-commercial squawking of Aflac’s duck mascot, which ...
This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...
The AFLAC spokesduck takes to the skies in the Thanksgiving Day parade as a 35-foot tall "balloonicle" - part self-powered hybrid-vehicle, part balloon. Laura Kane, chief communications officer ...
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...
The Aflac Duck marketing campaign also continues to bolster brand recognition. Looking forward, Aflac's management emphasizes a strategy that prioritizes sustainable growth and long-term ...
The SCAD interns not only developed the concept for the Duck Dunk commercial but also worked closely with Aflac's Chief Marketing Officer, Garth Knutson, who had the creative vision to include a ...
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...
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