With ROI determined by the cost of your education and the salary ... experiences in both business-to-consumer (B2C) and business-to-business (B2B) marketing, I've witnessed significant variations ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

They’re the people who help with the development of a product or service, find the right consumer ... marketing. It also made me more confident in business, which led me to want to expand my ...