The ad — which Apple has since apologized for — is meant to communicate, I suppose, that this tiny, thin iPad can contain what is important from all these things. It can replace them all.

The new Apple iPad Pro ad “Crush” smashes musical instruments and art supplies to illustrate the device’s capabilities—and that’s leaving a lot of Apple fans fuming. On Tuesday ...

Emerging from the rubble: the iPad Pro, thinnest ever, capable of doing what all that other junk used to do, but (this part isn’t in the ad) with a little help from generative artificial ...

Apple's "crush" ad for the new iPad Pro drew a massive backlash. The company apologized, saying it "missed the mark," and pulled the ad from TV. But seriously, folks ... it's just an iPad ad.

The tech company released its newest iPad ad this week, showing a hydraulic press crushing items - from a trumpet, piano, a chess board, sculptures, record players and arcade games. The song ...

UPDATE, 3:08 PM: Apple CEO Tim Cook‘s X post on the much condemned “Crush” ad for the new iPad Pro has been viewed around 53 million times and the in-house produced promo is still on the ...

Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...

(Apple didn’t respond to a request for comment on the similarities between the ads.) While Apple nixed plans to air the iPad Pro spot on TV, the tech giant didn’t feel sorry enough to take it ...

“If you thought THIS IPad ad was weird, you should have seen the first cut where they lined up all your favorite characters and shot them,” actor, writer and producer Luke Barnett wrot ...

“Crush,” a controversial ad for Apple’s new iPad Pro. Judging by the Twitter comments, the response has been almost universally negative, with people seeking to know, above all, “Who ...

Tech companies are running low on new experiences to offer us. A new ad for the iPad contains revealing hints of where they could go next. By Peter C. Baker If you haven’t yet seen the new and ...