Google’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this ...

Search Engine Land » Platforms » Google » Google Ads » Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe Share With the July 22nd mandatory migration to ...

Adobe is going data! With a focus on creative with their core ... Read the release. Fetchback is offering CPC (cost-per-click) retargeting “bidding system” as they target advertisers interested in ...