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Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the ...
Looks like video advertising platform Adap.tv will be doing more to live up to the “TV” part of its name. The company is announcing that ad buyers won’t just be purchasing desktop and mobile ...
Video marketplace operator Adap.tv, fresh from the closing of its $405 million sale to AOL, is revamping its products to appeal more directly to buyers and sellers. A large part of what Adap.tv is ...
Online video advertising company Adap.tv has released its 2012 fourth quarter state of the industry report, and the news this time is that video ad spending is way up and technology is driving it.
Today Adap.tv, a relatively new entrant into the contextual video advertising space, is announcing a new initiative with potential to propel it to the front of the pack. Adap.tv is letting ...
LAS VEGAS - AOL CEO Tim Armstrong was upbeat about the Internet company's recently acquired Adap.tv advertising technology business during an interview on Tuesday and said a partnership deal for ...
AOL Inc. has agreed to buy video advertising platform Adap.tv for $405 million in cash and stock, the company's biggest acquisition since Chief Executive Tim Armstrong took the reins in 2009.
Online video ad platform Adap.tv has closed a $20 million round of financing led by Bessemer Venture Partners. Gemini Israel Funds, Redpoint Ventures, and Spark Capital, already Adap.tv investors, ...
The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch. Joan E.
In an earnings call Wednesday, the CEO announced that AOL is betting a whopping $405 million on a web video company called Adap.tv, which ranked No. 32 on the 2012 Inc. 500 list of fastest growing ...
AOL on Wednesday said it has agreed to acquire online video advertising company Adap.tv, whose software matches advertising buyers and sellers, for $405 million, its biggest deal under its current ...
This story was written by Joseph Weisenthal. Video ad manager Adap.tv has raised a substantial second round, taking in $13 million from lead investors Spark Capital and past backers Redpoint ...